I saw this on the shelf at Tesco and read the label. It said The Rulebreaker on the label and the back of the bottle said that it was the "Best wine in the universe".
That was a very funny label and so I was suckered by the marketing and went ahead and bought it.
It was actually something I really liked. It reminded me of the Zonte's Footsteps.
Go on get a bottle.
<update> This page seems to get quite a lot of hits seeing as it appears on the first page on Google when searcing for "the rulebreaker wine". I too have searched for it, wanting to give it another try but cannot find it anywhere. It you see it, let me know please. Could it have been some New World wine producer that had a job lot of excess vats that it sold off cheap to some quirky company to rebrand? Who knows.</update>