2017 General Election - Digital Businesses, do what you do best.
This article is not intended to persuade you to vote for any particular party but to call for as many people who are eligible to vote to actually do so. Many people say the First Past the Post voting system is not ideal, and that Proportional Representation is a better alternative. But you have to vote for change and make your voice heard, regardless of the voting system.
(This piece also got a mention in the Bournemouth Echo Digital Friday column.)
The Government recently reversed its decision to increase National Insurance for the self-employed following a public backlash; this shows your voice can cause a Government U-turn in a matter of days.
Things don’t stop after the ballot paper has been completed. Politicians should always be held accountable and be ready to justify their voting record. We can’t always get what we want, especially if the party that we voted for, or our favoured candidate, does not win. But having a strong opposition is crucial for a strong democracy – and strong unity is required in times of crisis.
Voter registration and participation levels are horrifically low in the UK, and I am sure all parties want this to change. MPs and Governments can be elected even if they attract only a small percentage of the vote when compared with the actual number of people eligible or registered to vote. This can raise questions about a government’s mandate to lead, and whether it truly represents the views of the nation. But, only the votes that are cast can be counted.
We are now living in age where Social Media is hugely successful at engaging the public and raising awareness: viral campaigns like the ice bucket challenge, breast cancer fundraising initiatives and big corporates making their brands well known, are just a few examples. I regularly read and hear digital companies praising Social Media for raising awareness, getting strong messages out, fighting for just causes, conveying beliefs, being an effective communications channel and achieving very responsive engagement.
I therefore can’t understand why Social Media, which is so popular among the demographic with a low voter participation rate, cannot be used to help reverse political apathy. I recognise there are many other ways to reach out to people, but as someone who runs companies in the IT and Digital Tech sectors, I question why we can’t apply the same principles and conversion rates when it comes to politics.
The Bournemouth and Poole areas were highlighted in the 2017 Tech Nation report, and ranked highly as areas experiencing strong Digital Tech businesses growth. My feeling is that everyone involved in the local Digital Tech industry should be asking candidates their views on what they will do to help the sector and ensure it continues to thrive.
Digital Tech business owners should make staff aware and encourage them to engage and participate in the election process.
